Visual identity created for an exhibition featuring the winning and selected illustrations from the Wawel's Legends competition.
The main concept was to attract young audience through a playful and interactive visual language.

The key visual is an origami motif based on the castle's iconic rosette decorations. This element appears consistently across the poster, brochure, ticket, leaflet, roll-up banner and web banner, combined with fragments of the featured illustrations.

To encourage interaction beyond the exhibition itself, the ticket also functions as an origami folding guide, inviting visitors to create their own paper rosette. I also designed custom lettering for the exhibition title, creating a distinctive typographic identity that complements the project's playful character while referencing the historical setting.