Brand identity and apparel collection created for a range of personalised baby clothing inspired by alternative music culture. Drawing influence from punk, ska, rockabilly and other underground subcultures, the collection offers a playful alternative to traditional children's fashion. Designs were created to be personalised, incorporating space for child's name to make every garment unique.

Project included the design of the brand logo and a series of original graphics for use across the clothing collection, creating a distinctive identity for a niche market of music-loving parents.